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Thursday 1 March 2012

Business Perspective

In reviewing Booster Juice, I came up with a SWOT analysis for their company:


Strengths: 
  • All fresh never frozen ingredients
  • On the go
  • Many locations across canada
  • Health conscious
Weaknesses:
  • Time consuming
  • High prices
Opportunities:
  • Creating a drive-thur for more on the go customers
  • Expanding their stores to other locations
Threats:
  • Dairy Queen
  • Jugo Juice
  • Freshley Squezed

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