Adversiting

Booster Juice Advertising


Above is one of the many videos Booster Juice plays in their stores to better advertise their drinks. The advertisement is short in length, but it still shows the main idea of Booster Juice. It shows that all of the ingredients in the smoothie are always fresh.

Not Just a Juice Bar!

Booster Juice has grown into much more than just a juice bar. Recently they started introducing health conscious food products. They have a variety of wraps, quesadillias, and panini's all which are very nutritional. They even have booster blends, which are some of the customers favourite smoothie blends baked into a pastry! This is just another way Booster Juice is trying to expand their company in order to compete with all the other juice bars. Would you try any of the food at Booster Juice? Why or why not?

Customer Relationship Management

The owners of Booster Juice Jon and Dale, believe that customer relationship management is the key to success. They're closely involved with Booster Juice, they even still own some of the stores themselves. As they say, "we put our money where our mouth is". By this they mean they closely monitor all of the stores and make sure their customers are satisfied with the services. I recently took a trip to a Booster Juice by my house, and I completely agree that the employees make your experience pleasurable. The environment has such a friendly feel, and the employees help you to create your perfect smoothie. 

Quality Over Profit

The founders of Booster Juice believe that the number one goal of the company is to provide quality over quantity. Booster Juice was one of the first juice bars established in Canada, which gave the founders an opening to create the business how they wanted to. They saw the Americans put a lot of focus on producing as much as possible without focusing on the quality of the juice. By using fresh, never frozen ingredients with real fruit juices it puts them at a competitive advantage compared to many other juice bars. 

Target Market

According to the Booster Juice International Marketing Report, their target market is health conscious males and females looking for a healthy alternative to fast food. They must appreciate timely and quality service, along with quality. Their general customer earns mid to high incomes, and tends to show conspicuous consumption. The main goal of Booster Juice is to create a healthy option for fast food, but still having fast and timely service. Their unique and lively atmosphere attracts many customers into the store. Whenever I walk into any Booster Juice Location, its always a welcoming experience. Their bright and colourful walls defiantly add on to the idea of a positive work environment.

Booster Juice History

Even though Booster Juice is such a broadened company, it all started with a simple camping trip between two engineers! Dale Wishewan and Jon Amack were camping together when they realized Canada had no juice bars. Dale started working in his basement, working as much as 18 hour days for 5 months until he perfected the idea of his company. Today, Booster Juice has grown to 300 stores world wide even in countries such as Dubai. Booster Juice is now one of the Capitals top Twelve Businesses, and to think it all started with a camping trip.