Target Market

According to the Booster Juice International Marketing Report, their target market is health conscious males and females looking for a healthy alternative to fast food. They must appreciate timely and quality service, along with quality. Their general customer earns mid to high incomes, and tends to show conspicuous consumption. The main goal of Booster Juice is to create a healthy option for fast food, but still having fast and timely service. Their unique and lively atmosphere attracts many customers into the store. Whenever I walk into any Booster Juice Location, its always a welcoming experience. Their bright and colourful walls defiantly add on to the idea of a positive work environment.